Best buy show rooming
Showrooming – big physical retailers being hurt when
consumers use as show rooms but buy in stores
Online being pushed to charge sales tax – narrowing the gap
Also offer a price match
More sales per sq foot (other then costco)
Questions:
Has Best
Buy done enough to keep its strong position and bring back consumers? it’s unclear if ‘enough’ as been done,
as they are still not turning a profit, but it is safe to say that they have
strengthened their position and starting to bring back their consumers. This article does fail to mention about
potential things that Amazon and some of the other online retailers may have
not done, which pushed consumers back to the physical store for their
electronic purchases, such a possible deficiencies experience with
malfunctioning equipment.
What else
could Best Buy do to remain relevant and be a market leader? They need to continue to offer things
that the online retailers cannot. Such
as the face to face customer support.
Technical equipment can be difficult and just having a knowledgeable
person there to sort out your issues and offer support can be a game changer.
If you were
to compete against Best Buy what strategic positioning would you take to
exploit Best Buy’s position? I would offer the physical store front for
my customers to get the face-to-face customer support they need.
What degree
of ‘Showrooming’ is ok for retailers? Can it ever be stopped? No, I
don’t think showrooming is a horrible thing.
It gives the physical retailers the chance to win over the
customer. And even if they don’t win
them over the for that specific purchase, they have open the door for when
their competitors dissatisfy the customer to become their satisfied customer.
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