The value of the product is its ability to minimize the side effects of drinking, The value is unique in the market, it is a rare product and will have minimal initial competitors.
What are the competitive advantages associated with Mercy?
Based on the four criteria in the book for competitive advantage, the strongest two for this product is the value of the product to the consumer and its rare. The product could be very valuable for curing a hangover, depending on the consumers need to be productive the next day rather then dealing with a hangover will increase increase its value. The article does not say if this magic potion has a patent, which could increase its length of continued competitive advantage.
Do you see the competitive advantage as being sustainable?
No, as I touched on before, chances are the magic potion wont be able to carry quite the same patent and competive protection like that of lets say a new pharmaceutical drug. Much like Red Bull there will most likely be other similar products that enter the market, and like red bull, if they are able to be the 'first" to the market and leverage its marketing to hold on to its customers they could hold on to their competitive advantage.
Are there any ethical dilemmas with Mercy and/or its marketing?
Yes, its connection to the alcohol, a legally regulated product does toss in many questions about it consumption. A few of the major issues I think that will need to be taken on with cation are: 1. its adding to the ability for consumers to binge drink, which could lead to medical issues and long term side effects, 2. underage consumption, will the product be available to those underage and who are prohibited by the law from drinking? 3. alcoholism is a dangerous disease, will a product like this increase its frequency in our society, destroying marriages and families, DUI's, etc.
No comments:
Post a Comment