Facebook new home
Taking over the main screen on androdes
Check phones almost 100 times aday where facebook is around
12
Center around people, but people first then apps
What external observations did Facebook
make that most likely led to the development of Home?
The technical environment that has lead to people checking
the home screen 100+ times a day and facebook only on average of 12 leads
facebook to realize they could easily hook into the home screens additional
activity to increase their views and in turn potential marketing opportunities.
What potential barriers is Facebook
creating for its competitors by essentially becoming the home page for android
users? There is only one home screen, so if they are able to secure even
just the default of being the home screen they will be able to get users
hooked. One huge barrier to its
competitors is that end users don’t like change, once they become familiar with
a product and its operation, it will be hard to get customers to invest their
time in alternative options for the phones home screen.
In terms of forecasting, what do you
think is the full potential of Home?
I think it is large, but there is going to be a huge barrier
to overcome with privacy issues, even as the technology becomes more advance at
connecting with people, there is still the question of how connected people
want to be, in particular their privacy.
How will
Home impact Facebook’s leverage with advertisers?
It could be
potentially large, given the additional number of views, facebook could develop
a strong opportunity for the advertisers to connect to the facebook users, even
when they are just acting a cell phone user.
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