Apple
Treating China customers unfairly?
Getting in with China mobile
Getting in the lower end handset
1.
What
external factors that force Apple to apologize to Chinese consumers?
The political and legal factors
were one of the major external factors that forced Apple to apologize. The China State media acts as a political
influence on the Apple and the people of China.
It has access to mass communication, potentially having the ability to
passing only negative information to Apples potential customers. Also, it was stated in the article, the
changes to the warranty are designed to correspond to the Chinese law, which is
also a political factor.
2.
How
will this issue impact Apple’s market share in China? Do you think it is good
time for other companies, like Samsung, Nokia or Lenovo, to swallow Apple’s
territory?
I don’t think this will impact
Apples share, since the CEO, Tim Cook, offered an apology, I would assume this
will soon be water under the bridge, even possibly add a positive light to
Apple as they show their awareness and respect to the China market and
customers.
3.
Do
you think that it is a wise choice for Apple to make this apology?
Yes, I don’t think Apple had much
of a choice if they wanted to continue their success in the China market. The market is huge just by sheer numbers,
it’s a winning playing field.
4.
What
things will Apple loss if Time Cook didn’t issue his apology letter?
Apple
could potentially lose access to the market if they are not willing to modify
their warranty to the Chinese law.
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