Do you think rim is
too late to implementing this strategy?
No, but I do think it will be a difficult move. It’s hard to associated RIM-Blackberry with
anything other than business phones. I
think going after a different market is their best chance for survival, it will
be interesting to see how they are able to rebrand under the new umbrella.
Can RIM succeed by maintaining
only portion of market share?
Yes, as long as they are able to gain customers and rise to
the top in that segment of cell phones, they will be able to succeed. One concern that comes to mind though is how
large is that segment? I question if there
is many people out there looking for less, when the common theme has dominated
for better technology, speed, features, etc.
Do you think that
relying on services revenue streams is a viable option for RIM in the
future? Will potential customers (and carriers) continue their
willingness to pay the service fees?
It is a good idea, but it is hard to analysis exactly how
they plan on continuing the services revenue stream. They first need to sure they are able sell
the product, if they have no customers, there will be no services to sell.
No comments:
Post a Comment