Tuesday, December 14, 2010

Biochemistry of finacial risk

12.14.2010

Kellogg insight:
Biochemistry of financial risk
Testosterone – financial careers
Study of career choices
Paola Saplenza
http://www.pnas.org/content/early/2009/08/20/0907352106.abstract
tracking people over entire career (40 years)
testosterone – is driven by environment - not genetic
1 burst of testosterone – prenatal (5th month of pregnancy)
Hand scanning
Looking for measure of personal satisfaction
Success in life
How will it be used?
Understand the source of these differences

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