Clorox – goodwill impairment (250 million)
Yet burts bees – still performing solid
Disconnect in story, possible reasons:
1- Paid 2 much for burts bees
2- Burt’s bees isnt doing as well as cfo suggest


http://strongbrands.wordpress.com/2011/01/03/clorox-stumbles-with-burts-bees/