Social Media and business

Social Media and business: http://knowledge.insead.edu/contents/

“an absolutely crucial part” of doing business
Social media are “a crucial way for consumers to make a decision before purchasing
Everyone needs a social media policy and strategy.

Clorox – goodwill impairment (250 million)
Yet burts bees – still performing solid
Disconnect in story, possible reasons:
1- Paid 2 much for burts bees
2- Burt’s bees isnt doing as well as cfo suggest


http://strongbrands.wordpress.com/2011/01/03/clorox-stumbles-with-burts-bees/

Book Review

Shine: Using Brain Science to Get the Best from Your People


http://www.amazon.com/gp/product/1591399238/ref=ord_cart_shr?ie=UTF8&m=A2VS6A6X5QM016

Steps:
Select>Connect>Play>Grapple and Grow>Shine

Not just about following your dream – timed honored message but can be totally destructive
Critically ask if this dream makes sense for me

-Select—put the right people in the right job, and give them responsibilities that “light up” their brain.
-Connect—strengthen interpersonal bonds among team members.
-Play—help people unleash their imaginations at work.
-Grapple and Grow—when the pressure’s on, enable employees to achieve mastery of their work.
-Shine—use the right rewards to promote loyalty and stoke your people’s desire to excel.

Author:
Edward M. Hallowell M.D

gmat help

http://www.youtube.com/user/khanacademy YouTube help.....blackboard explanations for math